Decide Before You Publish

Andrew Chapman, Advisor

Elevate Your Thought Leadership

I work with experienced professionals who feel a pull to put their thinking into the world but aren’t sure whether a book, a podcast, or neither is the right vehicle. Before they commit years of energy to the wrong format, I help them make that decision deliberately — based on the maturity of their ideas, their goals, and what they can realistically sustain. The work is largely asynchronous and culminates in a written decision memo designed to stand on its own. My role isn’t to help people produce content, but to help them choose — or decline — the public intellectual commitments that actually make sense for them.